Create great moments for everyone, everyday

Our vision to ‘Create Great Moments for Everyone, Everyday’ embodies the dynamic and entrepreneurial traits of our founder, Mr. Majid Al Futtaim.

This vision brings together all of our divisions and sub-brands under one umbrella, and creates the undeniable energy to serve our customers, and to continue creating some of the world’s most transformative and inspiring experiences.


Through our values we plan to carry that vision forward into measurable actions:

We are bold

We promote a creative environment where there is courage to challenge convention and make the impossible possible, celebrating progress through innovation.

We are passionate

We nurture a spirit of excellence and perseverance. We take pride in what we do, how we do it, and who we do it for.

We are together

We cultivate synergy where the whole is greater than the sum of the parts. We shape and deliver the future together in an atmosphere of support and openness that respects diversity, facilitates communication and makes collaboration constructive.